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The KOPO Story
We made the supplement we couldn't find.
KOPO was started by people from inside the pet-supply industry. For years we watched products that looked great on the shelf, beautiful jars, bold claims, deliver very little real benefit to the dogs eating them. Proprietary blends hid tiny doses. "Natural" labels sat on jars full of synthetic isolates. Dental powders were mostly kelp, with iodine nobody was counting.
We kept waiting for someone to fix it. Eventually we stopped waiting.
A family-owned company
Formulated and made in USA
40 products
from the top of the market researched, ingredient by ingredient, before we wrote our first formula.
2 jars
instead of a confusing wall of SKUs. Dental care plus complete daily nutrition that’s the whole line.
1 rule
if we wouldn't give it to our own dogs, it doesn't go in the jar. No exceptions, no asterisks.
THE KOPO RULE
Nothing on the label we can’t defend.
Before formulating anything, we researched 40 of the best-reviewed supplements in the category, ingredient by ingredient, dose by dose. Where they cut corners, we didn’t. Where they hid numbers, we published ours.
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Every dose published
No proprietary blends. Every ingredient and every milligram is printed on the jar and on the site, so you can compare us against anything on the shelf.
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Real food, not isolates
Nutrients arrive inside liver, heart, carrots, spinach, and berries. The forms and ratios a dog’s body evolved to absorb.
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Doses we can defend
Green-lipped mussel instead of cheap glucosamine. CoQ10 that costs more. Kelp capped for thyroid safety. Each choice cost us margin.
Our mission is simple: Provide the daily nutrients that help protect your dog's health before problems begin. Modern diets, especially heavily processed kibble, leave gaps. We fill them with real food: freeze-dried beef liver and heart, organic vegetables and berries, green-lipped mussel, salmon oil.
THE TIMELINE
Five years of watching. Then we acted.
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2019
Inside the industry
We entered the U.S. pet-supply sector and worked with brands across the country. The pattern was hard to unsee.
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2024
KOPO is born
Founded in New Jersey on constructive creation: support the animal’s own health instead of overriding it.
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SEPTEMBER 2025
Two jars ship
The Dog Dental Powder and the All-in-One Multivitamin launched, developed in-house and made in the USA.
THE PHILOSOPHY
Holistic, not heavy-handed.
We don’t try to override a dog’s body; we feed the systems it already has. Gut flora gets probiotics and prebiotic fiber, joints get the foods that carry glucosamine naturally, and the thyroid gets protected by a kelp cap instead of ignored.
Because the goal was never just fresh breath. It’s a dog you can kiss again.
- Feed the gut, don’t force it
- Thyroid protected, not ignored
- Whole-food glucosamine
THE PEOPLE
Small team. No committee between you and the jar.
KOPO is a family-owned, founder-led company. No board, no investors, and no committee deciding what goes into your dog’s food.
FOUNDER & CEO
Recep Copur
Started KOPO after five years inside the pet-supply industry, reading the labels the market wouldn’t fix. Leads formulation and product development.
PRODUCT MANAGER
Fatma Arik Copur
Runs product management: from ingredient sourcing decisions to packaging, labeling, and quality follow-up on every batch.
WAREHOUSE · PARSIPPANY, NJ
The fulfillment team
A two-person warehouse crew packs and ships every order from Parsippany, New Jersey, usually within one business day.
The problems we built KOPO for
If you can't kiss your dog,something's wrong.
These are the three problems that made us start a company, and the two jars that
answer them.
Dog breath isn't “just dog breath.”
Dogs no longer clean their teeth on bones; soft food lets plaque and tartar build until gums inflame. By age 2, most dogs already show dental disease, and a veterinary cleaning under anesthesia runs $2,000–3,000. A daily scoop costs about a dollar.
Dental Powder · the correction →
“Natural” labels hiding synthetic vitamins.
When a label lists “Vitamin A,” that vitamin was made in a lab — even when the front of the jar says natural. Your dog’s body was built to pull nutrients from food. So that’s what we put in the jar: liver, heart, carrot, spinach, blueberry.
Multivitamin · the prevention →
Kelp-heavy dental powdersoverload iodine.
Most dental powders are essentially seaweed in a jar. Kelp works on plaque, but daily megadoses of iodine can strain your dog’s thyroid over the years. We capped the kelp and added CoQ10, probiotics, and berry polyphenols to do the rest of the job safely.
Formulation · the difference →
WHERE THIS IS GOING
Built slowly, on purpose, to one rule
Two formulas today. Six more dog supplements in development, and a cat line after that, each one held to the same standard before it earns a jar.
AVAILABLE NOW
Two formulas
Dental Powder & All-in-One Multivitamin — shipping today.
IN DEVELOPMENT
Six more for dogs
Targeted formulas, each vetted to the same standard.
NEXT
A cat line
The same real-food approach, formulated for cats.
ALWAYS
One rule, held
Slow by design. Nothing ships until it earns the jar.
The one rule: if we wouldn’t feed it to our own dogs, it doesn’t go in the jar and it doesn’t ship until it clears that bar.
Use it daily for a month. If you don't see fresher breath, better energy, or a happier dog, email hello@kopopet.com and we'll refund your first order, empty jar and all.
Meet the two jars.
Everything we believe about pet health, sealed under two lids.